Google Analytics Ip Address Tracking

But google truncates this data before it enters your analytics reports.

Google analytics ip address tracking. B2b ip tracking is the process of identifying website visitors by performing a reverse ip lookup on their ip address and matching this to a company or organization name. Click the select filter type drop down menu and select exclude. In fact it does collect this data from each visitor who accesses your site. Google analytics lets you measure your advertising roi as well as track your flash video and social networking sites and applications.

Keep in mind that the ip address filtering is only applicable if you re using a static ip address an address that doesn t change. To create an ip address filter. Click the select source or destination drop down menu and select traffic from the ip addresses. It is commonly used by business to business b2b marketing and sales teams to support direct sales reps with more actionable website driven leads.

The standard google analytics tracking installation collects your users ip addresses. But surely google analytics must collect the ip address or there s no way that it could calculate visitor location and isp. You can view the map overlay report under the visitors section to look at aggregated geographical data about your visitors or view the network location report under visitors network properties to see your visitors isp locations. Leave the filter type as predefined.

That means every google analytics hit from your tags is attached to an ip address. Now you might be thinking. What are you talking about i can t see ips in my analytics account when users land on your website your google analytics tracking code collects their ip addresses. You can stop analytics from tracking your internal visits by whitelisting your ip address in google analytics.

A static ip address is normally used if external devices need to know your ip address so they can whitelist yours for security purposes.