Google Analytics Unique Visitors Definition

While web analysts have known that unique visitors refers to a count of unique cookie values in the browser i find it quite nice to be able to quantify this in numbers. The other day i heard about a website having over 100 million unique visitors each month. This is the kind of statistic i ve heard many times before but for some reason this time i mentally analyzed it and said wait a second.

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If a user visits the same page multiple times within a single session each viewing of the page will add to its page view count.

Google analytics unique visitors definition. What is a unique visitor in google analytics. Google analytics categorizes a new visit based on two factors that work together to define a single session. This means that any time the page is loaded by the user s browser the number of page views is incremented. In order for google analytics to determine which traffic belongs to which user a unique identifier associated with each user is sent with each hit.

Unique visitors in google analytics is an invaluable tool for measuring tracking and understanding a site s audience. June 4 2015 jerod in web analytics. In google analytics a page view is a single viewing of a web page. If you have any additional data please feel free to share below.

Time and referral source meaning the unique origin of the traffic coming to your website s domain. The users and active users metrics show how many users engaged with your site or app. Indeed from the data above it appears that the number of unique visitors reported is somewhere between 25 39 greater than the number of people who visit a site. This could be a source like google when conducting a search or a social media channel like facebook.